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IT&LY Hairfashion products are not tested on animals.

"The IT&LY Hairfashion hair color worked amazing on set of Sex and the City 2. Under the bright lights, it produced a translucent and natural result which was amazing. This is exactly what I needed to produce. The color was a huge success on this movie thanks to IT&LY Hairfashion. I love the color so much that it is now a part of my own salon so I can give my clients the same fabulous results."

Frank Barbosa,
Celebrity Hairstylist
Sex and the City 2