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IT&LY Hairfashion products are not tested on animals.

I had the chance to use IT&LY permanent and demi lines and I'm extremely impressed with the richness of the color and condition of the clients hair after. Unbelievable shine and body. My client with 80% gray and silver ....we were both equally surprised at the coverage and the beauty of the color.

Now that I'm moving to NY where do I refer my LA clients to have their future stylists purchase this color besides the website. As for me < I'm very very excited to use this color on my NY clientele which is diverse but I am confident to say in advance for the African American clients they will go nuts over this color. OMG!!!

Janice, how did you find them and I need more color please I'd love to do any promos or write ups with or for them. I love this brand...really. I never thought I'd leave Schwarzkopf but here I am...a very loyal customer leaving a brand that I've worked with for over 20 yrs!

Best Regards

Kimmi Hendrix