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IT&LY Hairfashion products are not tested on animals.
Greetings!
Being a professional-only haircolor company, we strive create and formulate products that are above and beyond anything on the market today. Our Chemist Dr. Magni and I sat down recently and discussed the unbelievable properties used in our products. From the very beginning, Colorly, Colorly AF and now Colorly 2020 have used only the very best ingredients to make the world's best quality haircolor. As better quality ingredients are developed, It&ly Hairfashion is always one of the first to incorporate them, which benefits you and ultimately your clients. The evolution of Colorly 2020 is a good example of his research and dedication.
Another part of that evolution is our formulation called ACP Complex (Advanced Color Protection). ACP Complex is now incorporated into almost everything that we manufacture. This blend of ingredients is yet another way that sets It&ly Hairfashion above the others. After using our haircolor and productst, the hair is stronger and in better shape "after color" colored than when it was virgin. Even trashed hair, after any of our haircolor products are used on the hair, will be healthier and will get better and stronger.Now I should explain how some of the ingredients in our ACP Complex will benefit both you and the client.
Phyto-Keratin /micro-proteins – Plant derived wheat germ oil and soybean oil are restructuring agents that assimilate directly into the hair and bond with the hair completely. Wheat germ oil when bonding with the hair is not water soluble and does not wash out of the hair. Instead it becomes one with the fibers of the hair, increasing hair resistance and a major reduction in breakage. Soybean oil is also the smallest in size having a molecular weight of only 150. This means that the protection provided is from much deeper inside the hair shaft.
Melanin – Melanin gives both the skin and the hair its color and the stabilizing of that color. We use a natural ingredient made from the date nut seed. This helps support both the natural melanin in holding the color as well as the color itself.
Helianthus Annuus – Sunflower oil, also known in some brands as Heliogenal, is nature's most protective anti-oxidant and UV filter. It will extend color longevity, condition and vibrancy. It is 4 times more effective than previous generation chemical compounds.
Bisabolo – Derived from the essential oil of German Chamomile, it is an anti-irritant and anti-inflammatory. Providing a soothing feeing to the scalp and is an excellent scalp and skin protectant.
Vitamin B5 – converts to "Coenzyme A" which is vitally important to cellular metabolism. Helps maintain a balance of protein and moisture while supporting the structural integrity of the hair.
Silk Proteins – Taken from the silkworm's cocoon, silk helps the hair to retain its moisture which helps to support the strength of the hair. It also helps to leave the hair in a very soft luxurious manner without removing the body from the hair.
Limnanthes Alba – This is from Meadowfoam seed oil containing 98% fatty acids which helps to maintain moisture and shine with outstanding oxidative stability.
From this list, which is not every ingredient but the most important ones, we can see the quality of our product. Nothing and I mean nothing on the market can come close to us in quality, feel or longevity of color. The client will see and feel the difference. That is what client retention is all about. In what has been called a difficult economy, salons are continually telling us how It&ly Hairfashion's color and styling products have tremendously helped them to keep their figures up.
See you soon in the next Chemical Corner update.
Gary Tenore
Director of Education
IT&LY HAIRFASHION, NA.,INC